Jasmine has worked in the fields of Hospitality and Design/Construction for over 20 years. She worked at Fredericton’s historic The Lord Beaver Brook Hotel and The Toronto Hunt Club.
At CK, Jasmine managed the Marketing and Branding for the Walper Hotel, securing editorials in various national newspapers and magazines including Toronto Star, Globe and Mail, Canadian Living, BlogTo, Elle magazine, House and Home among others. She developed the brand image through managing the social media efforts, sourcing of room amenities, managing relationships with influencers and developing the website.
Jasmine also manages the marketing efforts at One King West ensuring that all campaigns are consistent with the brand.
In CK, Jasmine is leading the business development efforts in the 48th Floor, a luxury virtual office located at One King West. In less than a year, Jasmine succeeded in developing a solid base of clients while streamlining the operations.
Jasmine is an entrepreneur. She is the founder of pamuk & co., a luxury textile brand. Her brand and products are globally recognized. Her sales and recognition were achieved through Social Media and PR. She secured celebrity followings and editorials including Vogue Magazine, Architectural Digest, House & Home, Style at Home, Canadian Living among others.
Jasmine has created a loyal following of quality online influencers in multiple locations and industries.Jasmine’s strengths are in marketing, PR and branding.